The Sky Is The Limit tries to emphasize and highlight the fundamental characteristics of FLORIM’s magnUm tiles, exposing ceramic pieces in a different way.
The concept surrounding the project revolves around the fantasy of being able to make such large pieces that they can reach the sky, hence the phrase «The sky is the limit». Through this idea the element of the balloon emerges as an analogy, seeking to combine the lightness of the pieces with their large size. For this purpose it has been proposed to place the tiles in different positions, so that they seem to hung from the balloons, creating a feeling of weightlessness and thus enhancing these characteristics.
The final objective sought is to create a great visual impact and arouse the curiosity of the audience by making it go into a new unforgettable experience.
febrero 10, 2016